Food for thought

How To Use UTMs

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Person typing on a keyboard

Want to find out where your website visitors are coming from? Want to see how well your digital marketing campaign is going? This is where UTM codes come in. UTM? What’s that? UTM stands for “Urchin Tracking Module” – and it does exactly what it sounds like. Well, except for the urchin part, which makes […]

Food for thought

Pokémon GO – How it can help your business

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Pokémon GO

Every 90’s kid remembers a time when they wished they lived in the Pokémon world. I remember growing up surrounded by the Pokémon franchise – the TV series, the cards, the toys… And I can still remember that one time I cried at the theme tune because Pokémon aren’t real. But perhaps most importantly, I remember the games, which […]

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The Secrets of Social Media Copywriting

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Social Media Copywriting

Social media copywriting can be a difficult gig. Whether you’ve been social media copywriting for a while or you’ve only just started, you can always do with some fresh insight. So, I thought I’d help you all out. Over the past two years here at Gumption, my main focus has been copywriting. I’ve gained a […]

Food for thought

Viral Trends: The Power of #PowerpuffYourself

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While perusing Facebook last month, I stumbled across a trend that got me rather excited. And that trend was the #PowerpuffYourself hashtag. If you’re not familiar with this viral craze, then you’re probably going to need a bit of background. To celebrate the reboot of one of the most amazing 90’s cartoon shows ever, Cartoon […]