Want to find out where your website visitors are coming from? Want to see how well your digital marketing campaign is going? This is where UTM codes come in. UTM? What’s that? UTM stands for “Urchin Tracking Module” – and it does exactly what it sounds like. Well, except for the urchin part, which makes […]
The next big event in the marketing calendar is, of course, Valentine’s Day. Whether you’re a fan or not, you can’t deny that this special occasion provides the perfect opportunity to promote your business. To help you out on the social media side, we’ve compiled five top tips. 1. Use Valentine’s hashtags We always, always, […]
So, you’re reading up about digital marketing and you’ve been hearing a lot about Google Analytics. But what is it? What does it do? Do you need it for your business? What are we all even doing here in the first place? The answers to all these questions lie below (except the meaning of life, […]
Every 90’s kid remembers a time when they wished they lived in the Pokémon world. I remember growing up surrounded by the Pokémon franchise – the TV series, the cards, the toys… And I can still remember that one time I cried at the theme tune because Pokémon aren’t real. But perhaps most importantly, I remember the games, which […]
Social media copywriting can be a difficult gig. Whether you’ve been social media copywriting for a while or you’ve only just started, you can always do with some fresh insight. So, I thought I’d help you all out. Over the past two years here at Gumption, my main focus has been copywriting. I’ve gained a […]
While perusing Facebook last month, I stumbled across a trend that got me rather excited. And that trend was the #PowerpuffYourself hashtag. If you’re not familiar with this viral craze, then you’re probably going to need a bit of background. To celebrate the reboot of one of the most amazing 90’s cartoon shows ever, Cartoon […]
New jobseeker features from LinkedIn – Helpful? Or opening more doors for cold-callers? Over the past 12 months LinkedIn seems to have been on a driven mission to improve its service and drive more revenue through its group of companies. Acquiring Lynda for its training services, updating the user interface (which is really not great […]