Food for thought

How To Use UTMs

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Person typing on a keyboard

Want to find out where your website visitors are coming from? Want to see how well your digital marketing campaign is going? This is where UTM codes come in. UTM? What’s that? UTM stands for “Urchin Tracking Module” – and it does exactly what it sounds like. Well, except for the urchin part, which makes […]


The Gumption Christmas Trees of 2019

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Social Media Manager Corrie decorating an artificial Christmas tree

Christmas only comes once a year so we like to do it properly at Gumption. Festive music, festive food, festive socks – the works. And that, of course, includes decorating Christmas trees!  Since we’re lucky enough to work from home, we have THREE official Gumption Christmas trees to show you, one from each of our […]

Random Musings

The Best Christmas Ads of 2019

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Excitable Edgar

‘Tis the season, so we’ve put together a list of the best Christmas ads of 2019! Last Christmas we were treated to some real gems, including Sainsbury’s Big Night In, Aldi’s Kevin the Carrot and, of course, John Lewis’s Elton John ad, The Boy and The Piano. Let’s see how this year’s offering compares… #BeAKidThisChristmas […]


Introducing Kate Gillard

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Kate Gillard

Hi there! My name is Kate Gillard and I’m currently studying Media Production.  My passion for media can be traced back to when I was a child, when I would make little videos for my family and friends. This passion has continued to grow ever since. As I am a creative person and a lover […]