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Our Social Media Strategy for Fox & Beau Photography

A bride and groom on their wedding day, as shot by Fox & Beau Photography

We were BUZZING when Fox & Beau Photography approached us to create their social media strategy. As you can see from their website, they have tons of beautiful images that are just perfect to share on Instagram. But there’s more to social media marketing than uploading pictures (as beautiful as they are). That’s where our strategy comes in!

What is a social media strategy?

Here at Gumption, we wholeheartedly believe that the social media strategy is THE most important piece of the marketing puzzle. Put simply, the strategy is the backbone of your social media activity. It gives you guidelines to follow so you can keep everything you post consistent. Our strategies also include plenty of content ideas based on your goals and target audience.

What did you do for Fox & Beau’s?

Every client has individual needs. Once Fox & Beau Photography outlined their business goals, we then reviewed their social media channels and identified areas they could improve. For example, one of their goals was to get more leads from engaged millennial women. Therefore, we researched into their fans and made a note of ways they could adjust their content to attract their target audience.

And what else did we do? Lots! But we can’t give all our trade secrets away here… 

How can I get a strategy for my business?

Don’t hesitate to get in contact if you’d like us to create a strategy or just want to find out more about how we could help you. We’re always on email at We love hearing from individuals, small businesses and global organisations – and everything in-between. Or you can check out our full range of services on our website.