Case Studies

LONGLEAT

We look after the popular elements of Longleat’s social media – Facebook, Twitter and Instagram. Over the last few years we have transformed how social media functions within the business and drastically improved the relevance and importance it has to both brand awareness and generating sales. here are some top line stats from 2016:

  • Revenue generated from tickets sales via social increased by 536% vs. previous year 
  • ‘Last Interaction Social Conversions’ went up by 508% (’15 VS. ’16)
  • On one day in 2016, social media generated 1,393 conversions (more conversions than was generated in the whole of 2013)
  • 47% increase in  followers within 12 months
  • Number of messages Longleat ‘received’ increased by 271% from 2015
  • Generated over 41 million impressions

 

“Gumption Agency have been instrumental in our growth on social media. Their enthusiasm and commitment to deliver content across multiple platform has been incredible. They are always at the end of a phone to provide level-headed advice no matter what the situation.

They have provided a multitude of services at Longleat and Cheddar which have enabled us to become an extended member of our marketing team. Covering posting plans, customer service enquiries, advertising, crisis management and capturing (through video and photos) top quality content to post out.”

PR & Marketing Manager, Longleat