We hope all our lovely readers had a very happy New Year. We can hardly believe that 2019 is over – it seemed to go by in the blink of an eye! Nevertheless, our favourite platforms were able to test and release some exciting new social media features over the past year, and today, we wanted to round up some of our favourites.
If there’s something we really love, it’s a new feature that makes life that little bit easier. Facebook Pay rolled out on Facebook and Messenger in the US back in autumn, and we’re looking forward to when it arrives here in the UK.
For businesses, this means that your fans will be able to purchase your goods in the Shop section of your profile without going through a separate ecommerce website, making the buying process simpler and quicker.
Facebook Automated Ads
We think most small business owners must have breathed a collective sigh of relief when Facebook announced the new Automated Ads feature.
As a social media agency, we would normally recommend creating new and exciting ads that are specific to your goals every month (and we can even show you how), but we know this can be tricky for business owners juggling countless responsibilities. If you struggle to design engaging content for boosting, then you can quickly create up to six different versions of an ad using Facebook’s recommendations. Just an FYI that this ad will run continuously, but you can easily turn it off and back on again.
Whatsapp Business Catalogs
This feature is now available in the UK and allows you to display attractive pictures of your products alongside prices, descriptions and product codes in an in-app catalog. The aim is to make it easier for customers to know exactly what you offer. But don’t worry, this won’t take up any valuable storage space on your phone – it’s all hosted by WhatsApp.
This one isn’t yet available in the UK, but we’re impatient to try it. Instagram Reels allows users to create and share 15-second video clips set to music in their Stories. If this sounds familiar… yes, it’s essentially Facebook’s answer to TikTok.
It’s currently being tested in Brazil, and we’re sure it won’t be long until the feature is released worldwide if it’s successful.
So TikTok’s been about since 2016, but this year it really took off, earning 188 million new users in the first quarter of 2019 alone.
Back in October, we talked on the radio about how we didn’t value TikTok for business use yet, but more and more brands have jumped on the bandwagon. While we still wouldn’t advise you to exhaust all your resources on this platform, it may be the perfect way for you to reach the younger generation with fun, short-form video content.
Let’s finish up with a fun one.
Despite warnings that Snapchat may just have been a flash in the pan, the mobile social media platform continues to rise in popularity, with 210 million daily active users at the end of the third quarter of 2019.
We LOVE the new feature it brought out at the end of 2019. With Snapchat Cameos, you can insert your face in any number of video scenarios. Check out mine below: